Through alliances between the Government of Nayarit and sports teams from the major American leagues such as the NBA Lakers and the NFL Dallas Cowboys, the state is aiming to attract its own tourists from California and Texas.
The State wants to begin having direct flights to the Tepic International Airport and stop depending on the flow attracted by the Puerto Vallarta Airport in Jalisco, said the Secretary of Tourism, Juan Enrique Suárez Real del Tostado.
“Currently, 60 percent of the traffic that arrives in Puerto Vallarta goes to the Riviera Nayarit and with these alliances we are looking for more tourists to arrive directly to Nayarit,” he said in an interview.
This year, the Tepic Airport will complete its renovation and expansion, after a public-private investment of 4.1 billion pesos to expand its runway, which will now be 3,100 meters, an annex building and the construction and equipment of a new 42-meter-high control tower.
It will have the capacity to serve 4 million passengers a year.
“People will travel 50 minutes to get to the coastal area from Tepic; we will have free transportation.
“Part of what we are doing is preparing to have new frequencies. We are in talks with Delta Airlines, American Airlines, Alaska and other airlines that want to come to Nayarit,” the official added.
He considered that the first results of these alliances will be seen starting in 2025.
Suárez Real del Tostado did not reveal the amount that the Government of Nayarit allocated to become the official sponsor of the two teams of the American major leagues, which will give it the right to be present with its brand in the various games that both franchises play, but he said that it represented an effort of several thousand dollars.
“We went through a process in which we had to send the teams all the statistics of Nayarit, how we were in terms of security, how we were in terms of connectivity, how we were benefiting our communities, how we were in social issues and when we showed all the statistics we achieved it,” he said.
Source: reforma
