The only fully concept hotel Nickelodeon with 276 rooms and the Aqua Nick water park in Latin America, projects in which around 140 million dollars are invested, will open in June 2021 and will consolidate the leadership of Grupo Lomas led by Lolita López Lira and her husband José Luis Martínez.
With almost 428 thousand tourists staying last year in its properties in Cancun and the Riviera Maya, Grupo Lomas bets for 2021 to refine its commercial strategy, expand its accommodation offer and open new attractions that allow it to consolidate its tourism leadership in the Caribbean Mexican.
Almost 40 years after its opening, the tourism corporation highlighted that in 2021 it will conceptualize one of the group’s biggest bets is the Nickelodeon Riviera Maya hotel, with 276 rooms and the Aqua Nick water park, projects in which it invests around 140 million dollars, and same that will be ready in the coming months to provide a unique experience for tourists visiting the destination.
With a current accommodation offer of 1,650 luxurious suites, the hotel division of Grupo Lomas, which last year registered an average occupancy of 41 percent in the Mexican Caribbean, hopes to leave behind the effects of the current pandemic and focus its objectives in advancing towards tourist recovery through new attractions and activities that awaken the interest of tourists to return to the destination.
“We know that 70 percent of tourists who travel to Cancun or the Riviera Maya do so motivated by rest, relaxation and fun and that 44 percent of those visitors are repetitive, so we will seek to attract them with new quality products and unique experiences, ”said the company, which this year will also seek to expand the operation of its travel agency in Baja California.
With the prospect of reaching an average occupancy rate of 63 percent in its different hotel brands in 2021, Grupo Lomas explained that they are a company with a strong position in the United States and Mexico, with 71% and 25 percent. percent of its guests are from both countries respectively, in addition to receiving visitors from Canada, Argentina, and the United Kingdom.
The company pointed out that the average cost of its guests is $ 771 for a 4.3-night stay, $ 98 per person for tours and activities, and $ 47 per person for transportation.
Created in 1981 by Dolores López Lira and José Luis Martínez Alday, Grupo Lomas is a leading Mexican company in the tourism sector, socially responsible and included in the 2020 Super Companies list, which annually chooses Top Companies in conjunction with the prestigious Expansión Magazine.
Grupo Lomas offers quality experiences through its around 20 different business units, such as its travel agencies, transportation companies, five-star hotels, wedding services, tours, experiences and activities, marina, the Maroma beach club, considered one of the best beaches in the world according to Travel Channel, shops, hotel boutiques and a foundation that offers scholarships in support of education
The hotel division, under the operation of Karisma Hotels & Resorts, has different brands certified with the AAA Four Diamonds that offers its clients the right product for an adult-only or family trip, such as El Dorado Casitas Royale, El Dorado Maroma, El Dorado Royale, El Dorado Seaside Suites, Generations Riviera Maya, Palafitos, Hidden Beach Resort, Xolumado, and El Cielo Winery Resort & Spa, the latter with two years of operation in Baja California.